Free tool · Launch-readiness checkup

How ready is your product to launch?

Eleven questions, about three minutes. Answer honestly: nobody sees your answers unless you choose to send them to us.

A technician working with a glass tube at a laboratory bench
Photo: Bee Naturalles / Unsplash
1 · Concept
Do you know who will buy your product, where they will buy it, and at what price?
2 · Formula
Is your formula written down in weights or percentages, and does it come out the same every batch?
3 · Scale
Have you made it in a batch larger than your kitchen or bench size?
4 · Cost
Do you have a cost of goods (COGS) model built on real supplier quotes?
5 · Shelf life
Do you know your shelf life, and has it been tested on product made the way you will sell it?
6 · Food safety
Do you know what your product needs to be safe: its kill step or preservation method, and any required process review?
7 · Packaging
Have you chosen packaging and confirmed it works with your product and with a manufacturer’s filler?
8 · Labeling
Do you have a Nutrition Facts panel, ingredient statement and allergen declaration?
9 · Specs
Do you have a product specification sheet you could hand to a co-manufacturer?
10 · Manufacturing
Have you identified and vetted at least one co-manufacturer that can make your product?
11 · Logistics
Do you have a plan for freight, warehousing and getting orders to customers?
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